CicLAvia is Seeking a Media Consultant
February 5, 2011 at 10:37 am Joe Linton 7 comments
CicLAvia is gearing up for April 10th. We’re looking for a Media Consultant to work through April 10th 2011 and get the CicLAvia word out through Spanish, English and other language media.
See the attached PR – Marketing – Outreach Campaign Request for Qualifications document for details. Submissions are due by Monday February 14th 2011.
Entry filed under: Uncategorized. Tags: marketing, RFQ.
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CicLAvia 
1. A successful LACBC bike ride, VA bike access, and NY may be safer than you think — except for bikes « BikingInLA | February 7, 2011 at 11:07 am
[…] a better ear bud. Downtown News looks at plans to remake the Figueroa Corridor. CicLAvia is looking for a media consultant. Here’s a hint — don’t ride through a red light when you’re on parole and carrying […]
2.
Bike Soup USA | February 7, 2011 at 2:59 pm
What metrics define “significant traditional and online social media coverage” and “considerable Latino outreach?” What other “niche target demographics” have been identified by the CicLAvia organization?
3.
Joe Linton | February 7, 2011 at 4:03 pm
@Bike Soup – Here’s a little more information:
Traditional media: English language print/tv/radio
Social media: blogs, facebook, twitter, youtube, and other online coverage
Latino outrech: including Spanish-language print/tv/radio, and other outreach to Latino audiences, mostly focused on the communities closest to the route.
Other niche target demographics: could include various other niches that participate in CicLAvia – such as families, wheelchair users, Bangladeshi-speakers, photographers, dog owners, skaters, historic building preservationists, elderly folks, youth, fixie-riders, etc., etc. Maybe read through this blog and see what sorts of constiuencies we’ve covered leading up to 101010 and since.
If you or other folks have questions, post them here, and we’ll do our best to clarify.
4.
Bike Soup USA | February 8, 2011 at 7:39 am
Oh, ok. I was really after your definition of “significant.”
Are you interested in the consultant continuing with what’s already on FB, twitter, blogs, meetup, youtube, etc? Or are you interested in innovative, out of the box techniques to reach traditional media and the Latino market, assuming “significant” means redefining CicLAvia as more than just a bike event?
Both the traditional and social media ecology of LA is a bit crowded for traditional techniques to cleanly break through the cacophonic din.
5.
Joe Linton | February 8, 2011 at 12:18 pm
@Bike Soup – Significant is going to mean demonstrated experience with similar events/campaigns/efforts. Regarding your other question – all of the above – continuing what we’ve been doing and implementing innovative strategies. As you mention, reaching beyond just bicyclists is important, too.
6.
grrlyrida | February 8, 2011 at 11:58 am
Please find someone that would also do outreach in the black community. Of all the ethnic groups at the previous Ciclavia, Black people were severely underrepresented, in particular–black women. I saw Asians, Latinos, Whites but to see someone black–wow that’s a surprise.
Ciclavia doesn’t want to run the risk of being accused of something for “white folks to do.”
7.
Joe Linton | February 8, 2011 at 12:12 pm
Agreed. Thanks for your commment and your upbeat critique. There were black folks there last year… but not as many as we’d like to see. We’ve been reaching out to South L.A. community groups… but we’d welcome more advice on good ways to reach out to black women.